This week started off with a Creative Cardiff talk from Professor Gabriele Troilo, on his theory surrounding the marketing of those working in the creative industries. Ultimately Gabriele talked about forgetting our product or service offering as individuals and companies within the creative industries, and instead focus on the experience that we give the customer. Its funny because just last Friday I had a conversation with Julian about landing pages for a new Google AdWords campaign we had set-up, to which he felt our pages were far to product led.
I’ve always had a really strong focus on commercial, more so than the artistic/ascetic element of the work I do and I think that comes through in the decisions I make when contributing to the running and marketing of Hoffi. Just sitting there listening to Gabriele, affirmed what we had already been talking about the Friday before.
So far we have two landing pages one for Digital and Branding projects, pasting the links here will knock out their statics, but here they are:
Digital – hoffi.com/digital
Branding – hoffi.com/branding
In every-way the Google Adwords campaigns is an experiment for us just to see if people get in touch about new projects and collaborations. We’ve been very lucky in the last 10 years that the majority of our work comes from word of mouth and our reputation. I think that’s a big thing for us and we are really good at building strong open relationships with our customers, so advertising is very much a Plaything for us.
The next step is to develop a landing page that delivers the experience of working with us, that’s going to be a tough ask and I’m sure it will require all of us getting around the blackboards in the studio.